HP is turning away from Salesforce and Oracle software to
run its sales processes and now plans to use Microsoft
Dynamics customer relationship management (CRM)
software exclusively in its sales and support departments.
The two companies have entered into a six-year contract
and plan to roll out Dynamics CRM to 6,500 of HP’s sales
staff and 20,000 of its support personnel. Though the dollar
amount of this deal is still unknown, around 50 percent of
the company’s workforce will now use Microsoft’s software
and services to manage their relationships with customers.
This agreement is also a big deal for Microsoft, as it will
soon be better equipped to fight off its two biggest
competitors in the field, Salesforce and Oracle.
When speaking of the deal, HP’s chief operating officer Jon
Flaxman explained why moving to Dynamics CRM would
benefit the company as a whole: “We want to drive big data
and analytics and we had a compelling need for our sales
teams and channel teams to simplify, modernize, and speed
was critical. For us it was a natural move to look at one
combined vendor end-to-end”.
A great deal of HP’s retail partners already use Microsoft’s
Dynamics CRM so the company’s decision will make it even
easier for its partners to collaborate and exchange data. So
far, the company claims to have around 100,000 partners
worldwide who will all soon be using Dynamics CRM to
communicate with existing and potential customers.
HP is also planning to issue Elite X3 tablets pre-loaded with
Dynamics CRM to 2,500 members of its sales teams
starting next year in an effort to ease the transition for
employees moving from Oracle and Saleforce to Dynamics
CRM.
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